The time tested saying; “Get woke, go broke”; companies have numerous, real, examples of this happening.
To name just a few companies that attempted to preach moral superiority to their consumers, only to end up taking massive hits to their bottom line we can look at Gillette, JC Penny, and CollegeHumor.
Productions such as, Terminator Dark Fate, Ghostbusters 2016, and Charlies Angels.
Even anime has faced such failure if you look at the recent work “Stars Align” which was filled with propaganda, ultimately having its production terminated, after having 2 years of work put into it.
Here is a tweet from RagingGoldenEagle on the Stars Align disaster.
Such a financial flop it got canceled half way through its planned 24 episode run
TAKE NOTE CORPORATIONS! Social media likes/RT's don't translate to sales! This crowd only virtue signals, never financially supports!https://t.co/lG74bWEyu6
— Raging Golden Eagle (@RageGoldenEagle) December 28, 2019
Indeed, if only corporations would take note, and these are only a few examples of many.
And here we see NISAmerica blatantly claiming to change the context of certain dialogue because Japanese Humor “might be a little sexist”.
YellowFlash posted this clip on Twitter on Wednesday, showing the conversation from NISAmerica’s Twitch live stream. I’ll transcribe the dialogue to the best of my ability below, but it may not be 100% accurate, so also feel free to listen to the clip itself.
Looks like this is actually @NISAmerica showing off the Switch version of their SJW friendly translation
— YellowFlash (@YellowFlashGuy) January 15, 2020
“Sometimes it will be jokes, Japanese jokes that have different values than we do.”
“Heheh, yeah. So things we try to like work around.. Things that might be a little sexist for example. In Japanese humor, with those things we try to make it more culturally appropriate for our players.”
“And that doesn’t mean it has to be less funny either.”
“No, not at all. We can work in something even better sometimes.”
As the clip spread on social media, anime fans who simply want to enjoy entertainment without political agendas being forced down their throat, and censorship, laid the pressure onto NISAmerica.
We are LIVE NOW with our first-ever NISA News stream! Tune in to https://t.co/kUxp8RqTh6 as our Trails of Cold Steel III Localization Editor and Translator answer your questions live! Also, stay tuned for awesome giveaways! #TrailsofColdSteelIII #stream pic.twitter.com/TjoaPTBi3x
— NIS America, Inc. (@NISAmerica) January 15, 2020
Here are some of the responses to this tweet.
It’s quite baffling how going down this road has proven time and time again to be negative for both the business and the consumer, yet some companies still willingly take that route.
Let alone the hypocrisy, preaching tolerance yet making the quite bigoted remarks claiming that Japanese humor is “sexist” and needs to be changed.
However, it’s great to see the pushback against such radical ideals continue.
On that note, I would like to thank you for taking the time to read our work here on NyanNet and for giving us the opportunity and capability to assist in keeping the entertainment we love free from this nonsense. Take care.